Gorillaz, The Shins & Big Boi Hit The Strobe Lights In Top Music Videos Of The Week - August 11
Thu, 10 Aug 2017 14:00:42
The first full week of August has seen many pray for the heat to finally come to an end, but artists the worldover continued to turn things up. This week saw multiple clips that featured clubs at full tilt and one that reimagined the sticker game hit screens.
Gorillaz went psychedelic during their trip to the dancefloor with Peven Everett, and a number of their Humanz collaborators joined in the experience. Gucci Mane, meanwhile, got together with Chris Brown as they hit an Asian lounge.
The Shins finally unveiled the video for "Half a Million" and used thousands of stickers in their effort to do something different from the everyday performance-type clips. Meanwhile, Big Boi showed many of the various usages of chocolate in his new visuals. So without further ado, here are ARTISTdirect's top music videos of the week:
Gorillaz — "Strobelite" [ft. Peven Everett]
Earlier this year, Gorillaz dropped their massive, 20-track album Humanz. It was filled with enough collaborators that even DJ Khaled was impressed. In the video for "Strobelite", a few of them, Savages' Jehnny Beth and Vince Staples, show up to the club where Noodles and 2D take over the dance floor. Peven Everett, who is the featured artist on the song, takes centerstage as the club singer. The video was directed by "Raoul Skinbeck", a supposed friend of the Gorillaz' Murdoc Niccals who has "a long and illustrious career in producing TV ads for a local double glazing company based in Stoke-on-Trent, and Murdoc thought he'd be rather good at making pop videos," or at least that is what the animated band is telling us.
The Shins — "Half a Million"
The Shins released their fifth studio album, Heartworms, back in March. The band has taken their time in releasing singles and music videos, but finally this week we received the trippy clip for "Half a Million". "Created using 5,566 stickers that were then stop-motion animated," according to a statement, the video finds James Mercer and company stuck against a variety of objects as they rage through the upbeat track. It's a fun stop motion creation that will leave you wondering how directors Lamar + Nik came up with the idea, and debating how long it was have taken to made it.
Big Boi — "Chocolate" [ft. Troze]
If Big Boi will ever return to the heights he experienced while one half of Outkast remains to be seen, but as a solo artist he has still managed to deliver a string of superb solo efforts. The most recent, Boomiverse, dropped a little over a month ago and peaked at number 28 on the Billboard 200. This week, album standout "Chocolate" finally received a much deserved music video. The clip features plenty of its namesake sweet dessert as it's featured in a variety of forms, including dripped over a woman with a bountiful booty. The whole experience is pretty surreal, and we recommend you give it a watch.
Lil Yachty — "Forever Young"
Lil Yachty is one of the hottest names in hip hop at the moment. He dropped his debut studio LP, Teenage Emotion, back in May, and it debuted at number five on the Billboard 200. This week he debuted the video for the Rod Stewart-inspired "Forever Young". It's one of the most sincere and uplifting tracks from the young MC, and features the rapper enjoying all the joys that come from young love. There are go kart drives and amusement rides on what seems like the perfect date. It's heartwarming to see the rapper stepping outside of the usual rap cliches and expressing love.
Gucci Mane — "Tone It Down" [ft. Chris Brown]
"Tone It Down" may be a bit of a misleading title for Gucci Mane's latest effort. The visuals feature Mane and Chris Brown enjoying various aspects of Asian culture, including food and martial arts, and the track is a full on party anthem from the hardest working man in hip hop. Directed by Eif Rivera, the clip features the two enjoying a far east-style lounge as they rap and sit in gold thrones. As a duo, Mane and Brown continue to produce chart toppers. There recent hit, "Party", just went platinum.
—The ARTISTdirect Staff